Database Marketing and Management

Your company's Database is probably one of the most valuable assets containing clients or customer information and prospects.

Increasing more companies like yours requires a consolidated view of all their data on which to base their strategic customer communications decisions and marketing campaigns. DfC provides just that; specialising in the complex process of turning your data into marketing intelligence. Also sourcing the best data for your campaign, we will convert this data into information to drive your marketing campaigns ... and to generate results for your business.

DfC Marketing will implement a full database strategy; this will consist of cleansing your data, updating the address fields to ensure that your mailing reaches its intended destination, then profiling by industrial sectors to identify the best opportunity segments, after which, we will draft a marketing campaign strategy to generate results.

Therefore, an upto date targeted, cleansed and profiled database lies at the heart of any successful Direct Mail or Telemarketing campaign. It is essential to provide accurate and cleansed information to feed into any marketing campaign. This will obviously provide cost savings and investment in terms of:

Reducing the number of GoneAway mail

Increased time efficiency and reduce wasted manpower time through checking of data before going to print

Reduced GoneAway mailing costs in terms of print, stamps, envelopes, literature inserts and fulfillment

If the campaign is telephone based, this will reduce the cost of telephone calls and manpower time

This will build a professional image for your company

We will also recommend a compatible CRM software and implement your CRM database strategy (Customer Relationship Management), providing your company with a valuable database asset. On some CRM systems, we can build in address finder software such as Hopewise System or Quick Address Systems, this will enable your staff to search quickly for address details

In summary, DfC Dbase provides the following solutions for your business:

Data cleanse, PAF and de-dupe, which includes merge and purge

Data profile, segmentation of data

Management of CRM either online or offline databases

Mail sort and mail output

Data warehousing solutions

Data enhancement with third party databases

Using third party databases DfC can enhance your business-to-business data with:

Contact job role

Business sectors

Company size

Company turnover

Geographic parameters

Please contact us for further information regarding Database marketing and providing prospect data