Business and Market Research

An inexplicable link exists between knowledge and success … and marketing research provides that link. As part of DfC's Analytical Service, we offer a professional business-to-business or business-to-customer full research service, this includes the development of a questionnaire format, from the design to the print stage then through to data analysis, using specialist statistical analysis software to provide a complete autopsy of your customer or research data. Converting this into knowledge, providing ease of decision making for your marketing campaign, marketing strategy, new product development, improved customer service or better understanding of your market.

Whether you decide to undertake your research by post, face to face or telephone, market research provides up to date and accurate information about your customers or prospects. We deliver competitively priced quantitative and qualitative market research services by trained staff. Our team has the skills and experience to accurately profile your customer database or provide business-to-business market research into new areas. DfC can identify core opportunity segments in your business prospect data, these segments being your highest response prospects. All data captured is compliant with the DMA's Business List Audit standards (click on the red icon below).

By working with DfC Research your Company will achieve:

A deeper, clearer understanding of your marketplace through customer segmentation modelling

Increased sales from existing and lapsed customers through customer satisfaction survey or segmentation modelling

Early alerting to sales issues and opportunities using marketing intelligent research

Increased customer retention through customer satisfaction survey

Improved competitive advantage through the application of competitive analysis research and Mystery Shop research

Accurate data upon which to base planning and forecasting by applying the use of Corporate research

Understand staff attitudes and issues at work through Employee Satisfaction research

Increase response and conversion rates through the application of Media and Campaign research

DfC Research provides the following solutions for your business:

Qualitative and Quantitative research

Desk Research

Mystery Shopper

Raw data analysis

Competitive analysis

Predictive Modeling

Please contact us for further information regarding research on 07966 212 080